Jury Selection Secrets: How Attorneys Can Better Understand Juror Psychology | Dr. Melissa Pigott

In this episode, I sit down with Dr. Melissa Pigott, a nationally recognized social psychologist and expert in jury research and litigation strategy. Dr. Pigott has spent decades studying how jurors think, how they evaluate evidence, and what truly influences decision-making in the courtroom. As Director of Research at Magnus Research Consultants, she has selected more than 200 juries and conducted thousands of mock jury studies involving complex litigation across the United States. In our conversation, we discuss: • Common mistakes attorneys make during jury selection • How mock trials and jury research shape trial strategy • The psychology behind juror decision-making • How attorneys can better prepare for trial • The role of professional presence, wardrobe, and color in the courtroom If you’re an attorney, trial consultant, or legal professional interested in persuasion, juror psychology, and courtroom strategy, this episode is packed with valuable insights.